Principal, Ads Monetization
Scribd
United States · Canada
Posted on Saturday, May 4, 2024
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.
Role Overview:
As the Principal, Ads Monetization, you will be the driving force behind transforming Scribd's nascent ads program across our user-generated content (UGC) products, including Scribd.com and SlideShare.net, into a scaled, mature ads program that significantly contributes to the company's overall financials. This is a crucial role for maintaining our free reading experience and driving the overall monetization strategy for these key products that reach 220 million unique visitors worldwide each month across 225 million documents, presentations, and more.
As a senior member of the UGC team, you will be responsible for building and leading the ads strategy, operations, and optimization to maximize revenue and user experience. You will bring industry expertise and a rolodex of existing relationships with a data-driven, user-centric approach to scale our programmatic and direct sales ads offerings. With a deep understanding of the ads ecosystem, you will work cross-functionally with our BSA (business, strategy, and analytics) team, product teams, engineering teams, and key programmatic and direct sales partners to develop innovative ads solutions that power the growth and profitability of our UGC platforms.
About the Team:
You will be part of the Scribd UGC team, responsible for the success of Scribd.com and SlideShare.net products. Our mission is to democratize the exchange of ideas and information and empower collective expertise through these platforms. As of 2024, we are investing heavily in these products with a cross-functional group of self-starters across Product, Design, Engineering, Analytics, and User Research.
Key Responsibilities:
• Ads Monetization Strategy: Develop and execute a comprehensive ads monetization strategy aligned with the overall business objectives to drive significant ads revenue growth and become a major contribute to Scribd’s overall financials.
• Data-Driven Approach: Leverage data insights to create and grow a first-party data strategy, continuously improve ad experiences, and set aggressive yet attainable goals.
• External Partnerships: Create new and foster existing relationships with key programmatic and direct sales partners to maximize revenue opportunities
• Ads Leadership & Expertise: Bring deep ads monetization expertise to lead the strategy, operations, and optimization of Scribd's ads program
• Industry Awareness: Stay abreast of industry developments and emerging ads technologies, and apply this knowledge to keep our ads program competitive
• Cross-Functional Collaboration: Work closely with cross-functional teams in engineering, product, design, analytics, and data science to ensure seamless execution of ads initiatives
Qualifications:
• Bachelor's degree in a relevant field; advanced degree preferred
• Minimum of 8 years of experience in ads monetization, with a track record of driving significant revenue growth in a high-growth, consumer-facing environment
• Deep understanding of the digital ads ecosystem, including programmatic, direct sales, and emerging trends
• Proven ability to build and lead high-performing teams, and a collaborative, user-centric approach to problem-solving
• Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional partners and external partners
• Experience working in a social, subscription, or top-tier media company is highly desirable
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.
In the state of California, the reasonably expected salary range is between $170,500 [minimum salary in our lowest geographic market within California] to $275,500 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $140,500 [minimum salary in our lowest US geographic market outside of California] to $261,750 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $175,000 CAD[minimum salary in our lowest geographic market] to $259,500 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Benefits, Perks, and Wellbeing at Scribd
*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
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We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
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Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Georgia, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico. *This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.
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