Partiful's mission is to cultivate friendships through social events.

We believe parties (and other social events) are the most effective way to meet new people and make friends. Our product helps you throw incredible events, starting with memorable party pages that make it easy to plan & communicate with guests — download the app to see how it works!

We're building new ways to streamline planning, connect meaningfully in the real world, and make connections between friends-of-friends. Our ultimate vision is to power everything you do in-person with your friends, eliminating the friction of bringing your most memorable experiences to life. You can read more about our mission in The Washington Post, The New York Times, The Wall Street Journal, The Atlantic, Wirecutter, and USA Today. Partiful was also recently named Google’s Best App of 2024, a Finalist for Apple’s App Store Awards, and Apple’s App of the Day (awarded twice in 3 months).

The Role

As the Social Growth Lead at Partiful, you’ll build our social media presence, primarily focused on our TikTok and Instagram — crafting the strategy, making the content, and testing nonstop to figure out what works (and cut what doesn’t). Your mandate will be to build a formula to grow Partiful’s brand accounts on social media. You’ll create both video and static content that feels completely on-brand and unmistakably Partiful. This is a contract role based in NYC with the opportunity to convert to full-time.

In this role, you will:

• Grow Partiful’s TikTok & Instagram accounts

  • Develop a video-first strategy built around strong hooks, viral potential, and audience growth

  • Create, edit, and post original short-form videos on a consistent cadence

  • Test ideas quickly to find high-performing formats, trends, and topics

  • Use results to double down on what works and scrap what doesn’t

• Create scroll-stopping content across formats

  • Shoot and edit videos that feel native to each platform

  • Design on-brand static content for Instagram posts & stories

  • Keep our visual identity sharp while nailing Partiful’s cheeky, internet-native voice

You’re a good fit if:

• You’re a natural owner — you take initiative, and proactively identify problems and solutions

• You get shit done — you move fast, ship quickly, and operate at the pace of a startup

• You “get” Partiful’s vibe — you can match our humor, voice, and energy effortlessly

• You’re an excellent editor with a portfolio of short-form videos you’re proud of

• You have a great eye for design and know your way around photo and video tools, such as Figma, Adobe Suite, CapCut, etc.

• You can switch between video and static content without losing the brand personality

• You know social hooks, storytelling, and how to engineer content that people get excited about

• You balance creativity with data — testing, measuring, and tweaking as you go

• You’re comfortable in front of the camera, but will test any and all creatives to hit your goals