The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions, nor potential commission for applicable roles. At Laurel, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

Position Overview

As the Demand Generation Manager, you will be the driving force behind our lead generation and customer acquisition strategies in the legal and accounting markets. You'll report directly to our Head of Marketing, own the success of our demand generation strategy, and have significant budget authority.

Laurel’s mission is ambitious: to return time to professionals. Our Marketing goals are equally as ambitious, and your efforts will directly contribute to our growth trajectory as we aim to grow +300% annually.

This is an exciting opportunity for a strategic thinker with a proven track record in B2B demand generation. You'll make a significant impact at a category-defining company while growing with us.

Key Responsibilities

Strategy & Execution

• Develop and execute a comprehensive demand generation strategy to achieve our goals for qualified leads and pipeline growth across legal and accounting verticals

• Manage and optimize multi-channel marketing campaigns including LinkedIn Ads, Google Ads, email marketing, SEO/SEM, and industry publications

• Identify and experiment with new channels and tactics specific to professional services markets to drive growth and stay ahead of industry trends

Channel Management & Optimization

• Own always-on digital advertising programs with significant budget authority and ROI accountability

• Drive account-based marketing (ABM) strategy for high-value enterprise accounts, coordinating 1:1 and 1:few multi-channel outreach with sales teams

• Lead data-driven experimentation across channels to identify and scale new opportunities in professional services markets

• Test and scale community sponsorships, newsletter placements, and professional association partnerships

• Build and optimize nurture sequences based on intent signals and complex buyer journey stages (90-180 day sales cycles)

Cross-Functional Collaboration

• Collaborate closely with Community Manager to maximize pipeline generation from trade shows and industry events

• Work closely with sales and partner teams to ensure alignment on target markets, messaging, and lead qualification

• Partner with RevOps team to manage lead flow processes and scale the marketing tech stack as the business grows

• Coordinate with Product Marketing on campaign strategy around product launches

Performance & Growth

• Analyze complex performance data across all channels, providing actionable insights and recommendations for continuous optimization

• Drive data-driven decision making on budget allocation, channel prioritization, and campaign strategy based on rigorous performance analysis

• Lead curiosity-driven experimentation to identify new growth opportunities and stay ahead of industry trends

• Manage demand generation budget recommendations, ensuring optimal allocation of resources for maximum ROI

• Track and report on pipeline attribution, conversion rates, and channel performance using advanced analytics and attribution modeling

Qualifications

Required Experience

• 4-6 years of experience in B2B demand generation, growth marketing, or similar role, preferably in professional services, legal tech, or B2B SaaS

• Strong analytical and data interpretation skills with proven ability to make strategic decisions based on complex performance data

• Proven track record of developing and executing successful demand generation campaigns that drive significant pipeline growth ($5M+ annually)

• Demonstrated curiosity and experimental mindset with experience testing and scaling new marketing channels

• Expertise in marketing automation platforms (HubSpot, Marketo, Salesforce Pardot) and CRM systems

Strategic & Technical Skills

• Hands-on experience managing programs on platforms like LinkedIn Ads and Google Ads with significant annual budgets

• Experience with account-based marketing (ABM) strategy and execution for enterprise sales cycles

• Advanced proficiency in marketing analytics tools and attribution modeling to drive investment decisions

• Understanding of professional services buying committees and complex decision-making processes

• Excellent communication and collaboration skills with ability to work effectively across teams

Flexibility and Logistics

• Location: This role will be based in our San Francisco Office and will be hybrid 3 days per week.

• Travel: Travel may be required up to 10% of the time.

Why join Laurel:

• To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian

• A smart, fun, collaborative, and inclusive team

• Great employee benefits, including equity and 401K

• Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team

• An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.

If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

Compensation Range: $175K - $220K