Field Marketing Manager, Industries
Anthropic
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role:
We are seeking a seasoned Field Marketing Manager to lead the end-to-end execution of integrated field marketing programs for our enterprise industries segments and sales teams. In this high-visibility role, you will partner closely with sales leaders, account-based marketing leaders, partner marketing teams, and product marketing to design and execute programs that drive pipeline growth, accelerate deals, and deepen customer engagement.
The ideal candidate will have 10–15 years of enterprise B2B field marketing experience, a track record of delivering measurable impact, and the ability to move quickly from strategic planning to tactical execution. Experience supporting multiple geographic and segment territories simultaneously is essential.
Responsibilities:
- Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.
- Plan, execute, and measure field marketing programs across all Industry Segments,, including executive dinners, account-specific events, industry-specific events, regional campaigns, and targeted account programs.
- Manage 60-80+ events annually, including a mix of owned and third-party events, with potential for program expansion.
- Build organizational processes and measurement frameworks to drive the operational success of your programs from pre-event to post-event
- Oversee follow-up campaigns, nurture programs, direct mail, and other field-specific sales enablement activities, leveraging content from product and solutions marketing.
- Ensure programs align with overall field marketing strategy while adapting for regional nuances.
- Collaborate with partner teams when necessary to execute joint field initiatives
- Track and report on program performance, providing data-driven insights to improve future initiatives.
- Balance execution excellence with strategic thinking—identifying new opportunities to drive pipeline and deepen engagement.
You may be a good fit if you have:
- 10–15 years of enterprise B2B field marketing experience, with demonstrated success in program strategy, execution, and measurement.
- Experience managing field marketing efforts across multiple U.S. geographic regions simultaneously.
- Demonstrated and measurable impact of field marketing programs for senior enterprise personas with proven examples of driving pipeline, opportunities, and revenue.
- Experience running executive field programs for senior executives at the VP+ and C+ level
- Industry verticalization experience: you have successfully tailored and scaled field marketing programs targeting execs within specific verticals (eg. Finance, Healthcare, Retail, etc)
- Proven ability to partner closely with enterprise sales teams to build and execute impactful programs.
- Bachelor’s degree required
- Strong understanding of enterprise sales cycles, account-based marketing, and field marketing best practices.
- Demonstrated ability to work in a fast-paced, high-growth environment with minimal oversight.
- Excellent project management skills; able to run multiple programs concurrently while meeting deadlines.
- Exceptional communication and relationship-building skills.
Strong candidates may also have:
- Experience in software/SaaS, AI/ML, or cloud-based technology industries.
- Direct sales or sales enablement experience.
- Experience in event management and execution at both owned and third-party industry events.
- Experience building ABM and field programs selling technical products targeting senior enterprise personas within technical domains
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The expected base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation.
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process